Eco-motive

Eco-Motive was launched in 2010 (as CleanDrive) to provide a range of environmentally-friendly car products to help drivers better maintain their vehicles, and enable greater fuel economy at a time of rising fuel prices. Made and tested in Britain, their products have established an excellent reputation and they are aiming to develop into one of the most recognised motor care brands on the market.

Image of eco-motive logo design
This project was an enjoyable branding challenge on many levels. Firstly, the client had two existing product brands called CleanDrive and GaskIt, and they wanted to unite them under a new umbrella brand called Eco-Motive. Secondly, the project involved packaging design: Applying graphics to an object – to enhance its appearance – really floats my boat!
Images of eco-motive packaging design. Images show CleanDrive and Gaskit bottles
Project testimonial from Erik Molinario
Image of Eco-motive website design on laptop
Images of eco-motive website design. Images show responsive design on iPad and iPhone
Image of eco-motive product catalogue design front cover
Image showing page spread designs of eco-motive product catalogue
Closing comments
I’m happy with how this project turned out. It involved multiple disciplines: logo design, packaging design, brochure design, and web design. All brought together to form a consistent brand image. It’s a great example for why branding is important.
↑Back to Top