This visual mark was created for Zen, a mountain bike brand, with a brief to capture its core ethos: simplicity, technical precision, and dynamic energy. The final concept achieves a striking balance, using a minimal aesthetic to represent focus (Zen) while incorporating subtle angles that reinforce the speed and movement inherent to high-end mountain biking.
This visual identity was designed for Neon Tiger, a start-up urban fashion brand targeting a street-savvy, contemporary audience. The concept captures the energy of the city after dark. This design is a vibrant nod to 80s synth-wave and cyberpunk culture. The logo projects a bold, distinctive, and confident aesthetic, perfectly positioning the brand within the competitive streetwear market.
Designed to position the Leicester-based Greenlane Furnishings for a discerning, contemporary market, this logo design bridges two worlds: classic elegance and modern simplicity. The logotype features subtle flourishes that hint at traditional quality, combined with a clean modern aesthetic. This ensures the logo communicates both established trust and forward-thinking style.
Dark Peak is an outdoor apparel company named after the rugged, challenging region of Derbyshire. The brand is rooted in the philosophy that true quality proves itself in the worst conditions. The minimalist geometry and the negative space at the core of the logo combine to create a dark void when placed on a dense background, powerfully reinforcing the brand name and the atmosphere of deep, wild terrain.
This logo design was a strategic update for Nexstor, a specialist in data storage and cloud solutions. The brief required a natural evolution of their existing branding while clearly signalling the company's shift toward cloud services. The resulting logo modernises the logotype and features a segmented cloud icon that subtly references cloud infrastructure and data backup.
The brief was to create a distinct identity for The Smart Blinds Co., focusing exclusively on motorised, app-controlled window blinds. The design needed to be clean, modern, and immediately convey automation and convenience. The logotype uses a simple, confident aesthetic, clearly punctuated by the universal wireless icon, positioning the brand as the specialist authority in window blind automation.
This logo was commissioned by Home Creations, and it aims to position Rhapsody Shutters as a premium product in the window treatment market. The elegant script logotype successfully bridges traditional craftsmanship with an aspirational, modern aesthetic, positioning the product as a high-value, bespoke interior design choice rather than a functional accessory.