![Image of eco-motive logo design](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/350444a3-7618-48ae-8b7e-bcbb4e8d1faa_rw_1920.jpg?h=7192fc5985482f4080b4a6318969b022)
This project was an enjoyable branding challenge on many levels. Firstly, the client had two existing product brands called CleanDrive and GaskIt, and they wanted to unite them under a new umbrella brand called Eco-Motive. Secondly, the project involved packaging design: Applying graphics to an object – to enhance its appearance – really floats my boat!
![Images of eco-motive packaging design. Images show CleanDrive and Gaskit bottles](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/d5a79c76-2ac1-46c9-9508-60167e65418b_rw_1920.jpg?h=8cff424bbe6a26f3bacb5cfcce80f6e2)
![Project testimonial from Erik Molinario](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/9318e610-defc-4d00-8563-690d3d6ea090_rw_1920.jpg?h=8068f00727dd231ea980bd66ad0876e2)
![Image of Eco-motive website design on laptop](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/a8206eac-0cce-4101-88b4-7cde658aae0c_rw_1920.jpg?h=ec355d63833814b4e328e551191b9ec1)
![Images of eco-motive website design. Images show responsive design on iPad and iPhone](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/d626337d-41cc-4ce2-ab23-01d523711ff3_rw_1920.jpg?h=1f2479cb9fc105c24557bb91958c0d43)
![Image of eco-motive product catalogue design front cover](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/994b18cb-3759-4b10-924c-da40cfa1e74b_rw_1920.jpg?h=95767f8680fa48c18939666456343153)
![Image showing page spread designs of eco-motive product catalogue](https://cdn.myportfolio.com/410c11aa1b977defbe2cab0aac4b7f03/b3a3bb06-3c1f-439f-af51-0a614d0103f9_rw_1920.jpg?h=9d2846a3db9de6d14dc51523040a9a2f)
Closing comments
I’m happy with how this project turned out. It involved multiple disciplines: logo design, packaging design, brochure design, and web design. All brought together to form a consistent brand image. It’s a great example for why branding is important.