Image of eco-motive logo design
This project was an enjoyable branding challenge on many levels. Firstly, the client had two existing product brands called CleanDrive and GaskIt, and they wanted to unite them under a new umbrella brand called Eco-Motive. Secondly, the project involved packaging design: Applying graphics to an object – to enhance its appearance – really floats my boat!
Images of eco-motive packaging design. Images show CleanDrive and Gaskit bottles
Eco-motive client testimonial from Erik Molinario: I really enjoyed working with Mark on this project. He has great attention to detail  and is always professional and friendly, with plenty of good advice. I’d worked with  Mark before on previous projects, so it was an easy decision to get him involved with Eco-Motive when the opportunity arose.
Image of Eco-motive website design on laptop
Images of eco-motive website design. Images show responsive design on iPad and iPhone
Image of eco-motive product catalogue design front cover
Image showing page spread designs of eco-motive product catalogue
Closing comments
I’m happy with how this project turned out. It involved multiple disciplines: logo design, packaging design, brochure design, and web design. All brought together to form a consistent brand image. It’s a great example for why branding is important.
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