This project was an enjoyable branding challenge on many levels. Firstly, the client had two existing product brands called CleanDrive and GaskIt, and they wanted to unite them under a new umbrella brand called Eco-Motive. Secondly, the project involved packaging design: Applying graphics to an object – to enhance its appearance – really floats my boat!
I’m happy with how this project turned out. It involved multiple disciplines: logo design, packaging design, brochure design, and web design. All brought together to form a consistent brand image. It’s a great example for why branding is important.